Well I've touched on this before in blogs, vlogs and workshops but I wanted to give it more attention!
So firstly what is a niche?
A niche is a place or position that's particularly appropriate for someone or something, especially due to being very specific and different from others.
(dictionary definition)
So basically...it's kind of what makes you stand out or what you might specialise in. Now I know you might be thinking 'there are literally hundreds of techs all doing the same thing' and yes you are correct but it's relative to your area and to you.
Do I need to have a niche?
No of course you don't have to, not everyone does! sometimes it just happens accidentally where you figure out you're actually really good at something or really enjoy one aspect of something which is what happened for me.
It was when I started practicing builder gel loads in lockdown, I realised how much I loved it and actually felt like it was something I was pretty good at. That's kind of where it began for me, I started to phase out other nail treatments and focus on what I loved and what I was good at. It became my niche. People started to know me for it in my area and wanting to book specifically with me because of my nail growth journeys. I became so busy with builder gel I didn't need to offer other nail treatments, it quickly became my bread and butter and I love it. Obviously it has become more popular and more people are now offering the service but that's okay it's still my niche and it can be yours too! Just because there are others focusing on one thing doesn't mean you can't.
But how do I find my niche..
I can't really answer that for you but I can give you some advice on where to begin. If you're new then try a little of everything, see how you go and see what you do and don't enjoy. Maybe you already know what it is but you're worried about cutting other treatments..don't be. There are plenty of fully booked techs that only offer plain gel or builder gel or just acrylics or only simple nail art etc the list goes on.
Does having a niche benefit me though?
Yes it absolutely can. By having a niche you're usually cutting out lots of other things or at least some other things. Like me for example, I stopped offering extensions and focused purely on builder gel which allowed me to spend more time getting great at that one thing because I put everything into that. The same with nail art, I cut out the stuff I didn't enjoy doing and focused on what I was good at and what I enjoyed. I became known for a certain style and builder gel which meant clients wanted to book with me if they were after the kind of style I offered. This isn't to say you won't be fully booked if you offer a number of treatments or that you have to have a niche! But if you find yourself really loving just one thing then there's nothing wrong with pushing yourself and focusing on just that.
Sometimes a niche just happens naturally or by surprise. Maybe you're still searching or maybe you're just happy as you are!
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